Backcountry is hiring

Email Developer

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🛠️ Email development
Park City, UT
Closing on 07 May 2021

POSITION TITLE: Email Developer
REPORTS TO: Sr. Manager, Email & Retention Marketing

The Email Developer will be the resident expert primarily focused on building, coding and developing Lifecycle/Triggered email campaigns within our Email Service Provider’s (ESP) platform. As customer retention is a strong corporate focus, this role will play a critical role in helping Backcountry achieve our growth targets. The core responsibilities will include the creation and optimization of our customer-facing automated campaigns utilizing PHP, learning new ESP capabilities, executing sophisticated tests and troubleshooting issues. The successful candidate will be a great thought partner in recommending enhancements to Lifecycle campaigns, complex workflow configuration, and how to leverage the ESP to implement new tools and tactics to achieve business goals. This is a highly collaborative, technical position and you’ll work with multiple departments across the organization including analytics, engineering and data science.


  • Build complex workflows across multiple systems
  • Automate email lifecycle campaigns, triggered by customer actions on and off site
  • Troubleshoot coding issues and bugs related to marketing automation
  • Proactively define and communicate potential opportunities and risks with stakeholders
  • Collaborate closely with the data science team on incorporating various customer models
  • Leverage ESP to implement new features and tactics, training the email team on how to best integrate these tools and tactics  into their email strategies
  • Work closely with multiple departments on challenging ESP integrations


  • 2+ years experience in marketing automation software support experience 
  • 2+ years experience in email coding and development 
  • Expertise in email-specific languages such as Smarty (PHP)
  • Proficient in HTML, CSS,  Javascript, C++ and Python
  • Advanced experience with email service providers
  • Must possess an acute attention to detail
  • Good understanding of prioritizing workload using Agile Development Principles
  • Demonstrated ability to handle multiple projects successfully under tight deadlines
  • Ability to collaborate across multiple departments in multiple disciplines
  • Utilize strong communication skills to inform email team of status of issues or projects and to resolve conflict where confusion may arise 
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Park City, UT

1001-5000 employees began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it. We have deep roots in Utah, and we thrive on the trails and in t...