Email Developer

POSITION TITLE: Email Developer
REPORTS TO: Sr. Manager, Email & Retention Marketing
BUSINESS/COMPANY/DEPARTMENT: Marketing
LOCATION: Park City

The Email Developer will be the resident expert primarily focused on building, coding and developing Lifecycle/Triggered email campaigns within our Email Service Provider’s (ESP) platform. As customer retention is a strong corporate focus, this role will play a critical role in helping Backcountry achieve our growth targets. The core responsibilities will include the creation and optimization of our customer-facing automated campaigns utilizing PHP, learning new ESP capabilities, executing sophisticated tests and troubleshooting issues. The successful candidate will be a great thought partner in recommending enhancements to Lifecycle campaigns, complex workflow configuration, and how to leverage the ESP to implement new tools and tactics to achieve business goals. This is a highly collaborative, technical position and you’ll work with multiple departments across the organization including analytics, engineering and data science.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Build complex workflows across multiple systems
• Automate email lifecycle campaigns, triggered by customer actions on and off site
• Troubleshoot coding issues and bugs related to marketing automation
• Proactively define and communicate potential opportunities and risks with stakeholders
• Collaborate closely with the data science team on incorporating various customer models
• Leverage ESP to implement new features and tactics, training the email team on how to best integrate these tools and tactics  into their email strategies
• Work closely with multiple departments on challenging ESP integrations

QUALIFICATIONS, SKILLS & ABILITIES:

• 2+ years experience in marketing automation software support experience 
• 2+ years experience in email coding and development 
• Expertise in email-specific languages such as Smarty (PHP)
• Proficient in HTML, CSS,  Javascript, C++ and Python
• Advanced experience with email service providers
• Must possess an acute attention to detail
• Good understanding of prioritizing workload using Agile Development Principles
• Demonstrated ability to handle multiple projects successfully under tight deadlines
• Ability to collaborate across multiple departments in multiple disciplines
• Utilize strong communication skills to inform email team of status of issues or projects and to resolve conflict where confusion may arise