Oak Furnitureland
Oak Furnitureland is hiring

Email Marketing Specialist

Apply for this role redirects to careers.oakfurnitureland.co.uk
🧙‍♂️ Email marketing
Swindon, UK
up to £35k
Closing on 05 May 2021

An Email Marketing Specialist position has become available for an initial 12-month maternity cover FTC.

As the Email Marketing Specialist, you’ll be responsible for creating engaging experiences and driving innovation in our customer communications. Mapping key touch points & triggers you’ll be overseeing the briefing, execution & delivery of email campaigns. You’ll be positioned within the Marketing team, with the customer as your main focus in your role. Email is well established as a key support for both the digital and retail businesses, but still offers huge growth potential.

Key responsibilities & tasks

  • Providing regular updates on CRM activity to the business including KPI & trend reports.
  • Manage Email briefing and execution to ensure alignment with overall business objectives.
  • Working closely with the Data & Insights team to identify and target key audiences.
  • Deliver ongoing improvements to the customer lifecycle for acquisition & retention activity.
  • Owning the ongoing CRM roadmap
  • Become an expert in the 3rd party email platform to support the activity of the wider business.
  • Point of contact for the relationship with 3rd party providers.

Essential Skills

  • Strong CRM experience preferably for an eCommerce business (Email marketing, Marketing Automation, Customer Lifecycle)
  • Experience of managing and developing a team
  • Solid analytical and numerical skills and highly data literate
  • Experience using Google Analytics and reporting on Email Campaigns
  • Experience in implementing and managing segmented digital campaigns across a range of channels
  • Minimum 2-3 years Email / CRM experience in either a digital B2C business or agency
  • An excellent understanding of email best practices including optimisation & deliverability
  • Enthusiasm, ability and energy to operate in a fast paced environment
  • Ability to work under tight deadlines
  • High degree of initiative and an excellent team player
redirects to careers.oakfurnitureland.co.uk

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Oak Furnitureland

Swindon, UK

1001-5000 employees

We currently employ more than 1,200 employees worldwide to source, design, manufacture and deliver our furniture to your door at unbeatable prices. Our in-house team is responsible for sourcing, designing and manufacturing our products from start to finish. From our coffee tables to our sideboards, with the huge volum...

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